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Leica camera surgery at Guru pop-up store

Brett Elmer

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We like Leica and we wish there was more Leica in all our lives. But given that these iconic cameras are priced in the hundreds of thousands of dollars, they’re not exactly the everyman’s plaything.

However, at Gurus Pop-Up Store in the Landmark, we were given the chance to check out (and have a play with) the complete Leica digital range. The new top of the range 37.5 megapixel behemoth digital S2 SLR, valued at a touch over $200,000 (body only), was there. So was the mighty M9 digital rangefinder, worth a lazy $61,500. And we were also treated to a camera surgery, where a technician/surgeon meticulously disassembled the M9, its individual ‘organs’ laid out for all to see. Apparently it was the first time this particularly procedure was ever carried out in Asia. Essentially, it was the kind of thing camera buffs have long, steamy dreams about.

Establishing themselves as big boys toys market leaders, Gurus will next week team up with Amalgam to bring auto aficionados the opportunity to see how a fine model car gets made. The photo-aficionados have had their turn – it’s onto motorheads now.

The Amalgam workshop
September 29
6:30pm to 8:30pm.
Gurus Pop-Up Store
Shop B23, The Landmark, Central

Photos: Brett Elmer 

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